Prior to redesign
As art director, I was asked to redesign the publication, ski+board, creating InDesign style sheets and guidelines. I was involved with the production of the magazine from editorial meetings and conception, through to image research, retouching and finally, providing print ready, colour-corrected files and communicating with printers. The resulting magazine was well received, with 90% of members (from a sample size of 200) stating that the magazine was now a ‘valuable part of their membership’. Prior to my working within the company, it was planned to be cancelled due to its perceived lack of value from the members.