Ski+Board is a seasonal magazine, issuing four magazines between November and April of each year, to be distributed directly to it's members and sold in WHSmiths throughout Great Britain's airports.

ClientThe Ski Club of Great Britain

Prior to redesign

As art director, I was asked to redesign the publication, ski+board, creating InDesign style sheets and guidelines. I was involved with the production of the magazine from editorial meetings and conception, through to image research, retouching and finally, providing print ready, colour-corrected files and communicating with printers. The resulting magazine was well received, with 90% of members (from a sample size of 200) stating that the magazine was now a ‘valuable part of their membership’. Prior to my working within the company, it was planned to be cancelled due to its perceived lack of value from the members.

Editor: Colin Nicholson
Deputy Editor: Ben Clatworthy
Deputy Editor: Rosie Barcroft